Once again taking to viral social media marketing, the minds behind the Batman film franchise have released a string of clips to promote the upcoming flick, The Dark Knight Rises.
Previously, fans were asked to crack a Twitter code to get a sneak peak at the film.
Now, the new YouTube videos show a Gotham descended into chaos while pointing fans toward a new Facebook page for the movie.
On YouTube, the four clips have seen between 18,000 and 179,000 views each as of this writing.
UPDATE: The account that uploaded the vids has been deleted as of June 8. We’re still waiting to see how these clips may (or may not) figure into the strange and complicated viral marketing plan for The Dark Knight Rises.
The Dark Knight Rises is scheduled to hit theaters in the U.S. and Canada on July 20, 2012. While it’s surprising to see such a tightly grouped volley of marketing almost a year ahead of the release, we applaud the marketers in question for their creative use of available web tools.
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